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Retail analytics offers online stores an edge in holiday season
The holiday shopping season is the most important time of the year for retailers, and they're increasingly turning to data analytics to try to get an advantage over their competition.

Businesses moved beyond big data hype in 2014
Big data has been hyped up for years, but this past year businesses started to move beyond all this hype to find ways to get real value out of the technology.

Don't misfire on your targeted-marketing campaign
Targeted-marketing campaigns don't always find their mark. When they go astray, the results can be ugly.

Customer analysis a winning play for 'Candy Crush Saga' maker
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project.

Talend 5.6 adopts Apache Storm and Spark for real-time BI
A German company vies with the likes of Amazon by adding Apache Storm and Spark to its portfolio, along with Talend 5.6 data integration.

Customer data analysis turns info crude oil into business fuel
Leading-edge companies are relying on customer analytics to help drive their marketing and service strategies. But there's more to the process than throwing data at analytics tools.

Featured Research Study

November 2012
Insights on the Run: Best Practices in Implementing Mobile BI
One way to make business intelligence more pervasive is to deliver it to business users instead of making them log in to a portal or dashboard. Mobile intelligence applications exploit the...

September 2012
Business-Driven BI
In this research report, Wayne Eckerson, TechTargetís Director of Research in Business Applications and Architecture Media Group, provides strategies and tips for self-service business intelligence.

June 2012
Exploiting Big Data: Strategies for Integrating with Hadoop to Deliver Business Insights
In this research report, Wayne Eckerson describes the emerging big data ecosystem in which Hadoop and analytical databases play an increasingly important role.

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