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Teradata Case Study: Continental Airlines
by Judith R. Davis
Published: December 20, 2005
In terms of ROI, Continental has identified many millions in savings as a result of its enterprise data warehouse.
ORGANIZATION BACKGROUND
Continental Airlines, founded in 1934, is the world's sixth largest airline. The company serves 151 domestic and 133 international destinations; has hubs in Houston, Cleveland, Newark, and Guam; and carries approximately 60 million passengers per year. Continental is headquartered in Houston and has over 42,000 employees. Annual revenue was $9.7 billion in 2004. Continental reported a profit in both the second and third quarters of 2005 in... Login to read the entire study.
About the Author
Judith R. Davis -
Judith R. Davis is an independent analyst and researcher with more than 30 years of experience in the business application of information technology. Her current focus is business
intelligence and related products and technologies to optimize decision-making across the enterprise. Judy has worked extensively with major vendors and end users and has authored many research
studies, white papers and articles for industry media organizations and technology providers. She may be contacted by email at jrdavis1@verizon.net.
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