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Teradata Case Study: Continental Airlines
by Judith R. Davis
Published: December 20, 2005
ORGANIZATION BACKGROUND
Continental Airlines, founded in 1934, is the world's sixth largest airline. The company serves 151 domestic and 133 international destinations; has hubs in Houston, Cleveland, Newark, and Guam; and carries approximately 60 million passengers per year. Continental is headquartered in Houston and has over 42,000 employees. Annual revenue was $9.7 billion in 2004. Continental reported a profit in both the second and third quarters of 2005 in... Login to read the entire study.
About the Authors
Judith R. Davis - Judith is a leading researcher and expert in the business application of information technology. In the past 25 years she has functioned as both a consultant and analyst by working extensively with enterprises, end-users and major vendors. Areas of expertise include business intelligence, data management and related technologies. She has also authored many articles, research studies and white papers for several major industry media organizations and leading technology providers.
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