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Teradata Case Study: Continental Airlines
by Judith R. Davis
Published: December 20, 2005
In terms of ROI, Continental has identified many millions in savings as a result of its enterprise data warehouse.
ORGANIZATION BACKGROUND
Continental Airlines, founded in 1934, is the world's sixth largest airline. The company serves 151 domestic and 133 international destinations; has hubs in Houston, Cleveland, Newark, and Guam; and carries approximately 60 million passengers per year. Continental is headquartered in Houston and has over 42,000 employees. Annual revenue was $9.7 billion in 2004. Continental reported a profit in both the second and third quarters of 2005 in... Login to read the entire study.
About the Author
Judith R. Davis -
Judith R. Davis is a leading researcher and expert with more than 30 years of experience in the business application of information technology. Her current focus is business intelligence and
related products and technologies to optimize decision-making across the enterprise. Judy has functioned as both a consultant and analyst and has worked extensively with enterprises, end users and
major vendors. She has also authored many articles, research studies and white papers for major industry media organizations and leading technology providers. She may be contacted by email at
jrdavis1@verizon.net.
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