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IBM Case Study: Pfizer Global Pharmaceuticals
by Judith R. Davis
Published: December 27, 2005
Creating a right-time business intelligence environment mirrors the reality of the business within Pfizer Global Pharmaceuticals.
ORGANIZATION BACKGROUND
Pfizer Global Pharmaceuticals (PGP) is the largest business unit within pharmaceutical giant Pfizer, Inc. PGP is the sales and marketing arm for Pfizer's human health group. This unit is responsible for all post-discovery clinical trials for safety, efficacy, and other uses of drugs, as well as all advertising and marketing for human pharmaceuticals. PGP contributes $46 billion in annual revenues to Pfizer's total of... Login to read the entire study.
About the Author
Judith R. Davis -
Judith R. Davis is an independent analyst and researcher with more than 30 years of experience in the business application of information technology. Her current focus is business
intelligence and related products and technologies to optimize decision-making across the enterprise. Judy has worked extensively with major vendors and end users and has authored many research
studies, white papers and articles for industry media organizations and technology providers. She may be contacted by email at jrdavis1@verizon.net.
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