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IBM Case Study: Pfizer Global Pharmaceuticals
by Judith R. Davis
Published: December 27, 2005
ORGANIZATION BACKGROUND
Pfizer Global Pharmaceuticals (PGP) is the largest business unit within pharmaceutical giant Pfizer, Inc. PGP is the sales and marketing arm for Pfizer's human health group. This unit is responsible for all post-discovery clinical trials for safety, efficacy, and other uses of drugs, as well as all advertising and marketing for human pharmaceuticals. PGP contributes $46 billion in annual revenues to Pfizer's total of... Login to read the entire study.
About the Authors
Judith R. Davis - Judith is a leading researcher and expert in the business application of information technology. In the past 25 years she has functioned as both a consultant and analyst by working extensively with enterprises, end-users and major vendors. Areas of expertise include business intelligence, data management and related technologies. She has also authored many articles, research studies and white papers for several major industry media organizations and leading technology providers.
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