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IBM Case Study: Pfizer Global Pharmaceuticals
by Judith R. Davis
Published: December 27, 2005
Creating a right-time business intelligence environment mirrors the reality of the business within Pfizer Global Pharmaceuticals.
ORGANIZATION BACKGROUND
Pfizer Global Pharmaceuticals (PGP) is the largest business unit within pharmaceutical giant Pfizer, Inc. PGP is the sales and marketing arm for Pfizer's human health group. This unit is responsible for all post-discovery clinical trials for safety, efficacy, and other uses of drugs, as well as all advertising and marketing for human pharmaceuticals. PGP contributes $46 billion in annual revenues to Pfizer's total of... Login to read the entire study.
About the Author
Judith R. Davis -
Judith R. Davis is a leading researcher and expert with more than 30 years of experience in the business application of information technology. Her current focus is business intelligence and
related products and technologies to optimize decision-making across the enterprise. Judy has functioned as both a consultant and analyst and has worked extensively with enterprises, end users and
major vendors. She has also authored many articles, research studies and white papers for major industry media organizations and leading technology providers. She may be contacted by email at
jrdavis1@verizon.net.
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