|
Sybase Case Study: Shopzilla
by Judith R. Davis
Published: January 3, 2006
The major benefit of right-time business intelligence to Shopzilla and its merchants--ad-hoc query and reporting on near real-time survey data--is the ability to react quickly to frequently changing business environments.
Organization Background
Shopzilla is a well-known, online comparison-shopping portal. Its Web site is designed to help Internet shoppers quickly find the products they want at the best price. Founded in 1996 as BizRate.com, the company initially focused on collecting consumers' ratings of their online shopping experiences. After raising enough venture capital, the company expanded into comparison shopping in the early 2000s. The company... Login to read the entire study.
About the Author
Judith R. Davis -
Judith R. Davis is an independent analyst and researcher with more than 30 years of experience in the business application of information technology. Her current focus is business
intelligence and related products and technologies to optimize decision-making across the enterprise. Judy has worked extensively with major vendors and end users and has authored many research
studies, white papers and articles for industry media organizations and technology providers. She may be contacted by email at jrdavis1@verizon.net.
|
Twitter
LinkedIn
YouTube