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Honeywell
by Claudia Imhoff, Colin White
Published: September 19, 2006
Using IBM's WebSphere Customer Center (WCC), Honeywell deployed an IT-funded customer master data management (MDM) solution that helped its sales organization cross-sell and up-sell products across the complete Honeywell customer base.
Company Overview Honeywell is a technology and manufacturing company providing aerospace products and services, control technologies for buildings, automotive products and specialty materials. Honeywell employs 116,000 people in 100 countries. The Business Problem Honeywell has a diverse business in terms of products, customers and go-to market strategies, and it wanted to leverage... Login to read the entire study.
About the Authors
Claudia Imhoff -
Claudia Imhoff, Ph.D., is the President of Intelligent Solutions, a leading consultancy on data warehousing and business intelligence technologies and strategies, and the Founder of the Boulder BI Brain Trust. Dr. Imhoff is a popular speaker and internationally recognized expert on analytics, business intelligence, and the infrastructure to support these initiatives. She has co-authored five books and more than 100 articles on these topics and has a popular blog at www.b-eye-network.com/blogs/imhoff/. She may be reached at CImhoff@IntelSols.com.
The Boulder BI Brain Trust is a consortium of independent analysts and consultants dedicated to furthering business intelligence.
Editor's Note: More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!
Colin White -
Colin White is the founder of BI Research and president of DataBase Associates Inc. As an analyst, educator and writer, he is well known for his in-depth knowledge of data management, information integration, and business intelligence technologies and how they can be used for building the smart and agile business. With many years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events. Colin has written numerous articles and papers on deploying new and evolving information technologies for business benefit and is a regular contributor to several leading print- and web-based industry journals. For ten years he was the conference chair of the Shared Insights Portals, Content Management, and Collaboration conference. He was also the conference director of the DB/EXPO trade show and conference.
Editor's Note: More articles and resources are available in Colin's BeyeNETWORK Expert Channel. Be sure to visit today!
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