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Nonprofit Organization
by Claudia Imhoff, Colin White
Published: September 19, 2006
The company for this case study is a nonprofit organization that is a broad-based coalition of members with common interests in a sport. Through membership dues and funding from other interests, this nonprofit markets, advertises, promotes and televises its services and products in North America. It also serves as a catalyst for industry-wide programs benefiting members in group purchasing, telecommunications and technology, consumer research and legislative initiatives. The nonprofit... Login to read the entire study.
About the Authors
Claudia Imhoff -
Claudia Imhoff, Ph.D., is the President and Founder of Intelligent Solutions, a leading consultancy on CRM and business intelligence technologies and
strategies. She is a popular speaker and internationally recognized expert, and serves as an advisor to many corporations, universities and leading technology companies on these topics. She has
co-authored five books and more than 100 articles on these topics and has a popular blog at www.b-eye-network.com/blogs/imhoff/. She may be reached at CImhoff@IntelSols.com.
Editor's note: More Claudia Imhoff articles, resources, news and events are available in the Business Intelligence Network's Claudia Imhoff Channel. Be sure to visit today!
Colin White -
Colin is the Founder of BI Research. He is well known for his in-depth knowledge of leading-edge business intelligence and business integration
technologies, and how they can be used to build a smart and agile business. With more than 35 years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent
speaker at leading IT events. Colin has written numerous articles on business intelligence and enterprise business integration. Colin has an expert channel and blog on the B-Eye-Network and can be
reached at cwhite@bi-research.com.
Editor's note: More Colin White articles, resources, news and events are available in the Business Intelligence Network's Colin White Channel. Be sure to visit today!
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