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LexisNexis
by David Loshin
Published: May 6, 2007
The Siperian MDM Hub solution has allowed LexisNexis to significantly increase the ability to match customer records, leading to improved data reliability.
LexisNexis, a leading provider of comprehensive information and business solutions to professionals in a variety of areas – legal, risk management, corporate, government, law enforcement,
accounting and academic – initiated a project in 2000 to consolidate their customer views across the organization into a single customer repository.
The planned acquisition of a third-party application to provide customer relationship management (CRM) was initially thought to be... Login to read the entire study.
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