Intrawest

by David Loshin

Intrawest required a customer data integration (CDI) solution that could facilitate the collection and consolidation of data into a core repository model and the resolution of customer identitie into a unique set for analysis.

Intrawest is a hospitality business centering on destination resorts, with millions of customers visiting their resort properties each year. Intrawest, which has grown through acquisition, has multiple touch points for customer interactions involving many different products and services. Because the many resorts within Intrawest did not always share the same operational systems, customer data was introduced into the organization in different systems through different channels –...

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