Intrawest

by David Loshin

Intrawest is a hospitality business centering on destination resorts, with millions of customers visiting their resort properties each year. Intrawest, which has grown through acquisition, has multiple touch points for customer interactions involving many different products and services. Because the many resorts within Intrawest did not always share the same operational systems, customer data was introduced into the organization in different systems through different channels –...

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