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Avnet Electronics Marketing
by David Loshin
Published: May 6, 2007
Avnet management initiated a master data integration program to manage the quality of parts data and introduce semantic integration to better absorb and categorize product data from both supplier
catalogs and customer requests for quotations.
Avnet Electronics Marketing deals with over 140 franchise product suppliers. Each supplier has an electronics part catalog with accompanying identifying information for each part – part
number, part description, minimum order quantity (MOQ), and pricing structures, among others. The suppliers provide the catalog data to Avnet on a periodic basis, depending on the frequency of
changes to the product lines or their identifying data. Avnet, in turn, aggregates the combined sets of... Login to read the entire study.
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