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Avnet Electronics Marketing
by David Loshin
Published: May 6, 2007
Avnet management initiated a master data integration program to manage the quality of parts data and introduce semantic integration to better absorb and categorize product data from both supplier
catalogs and customer requests for quotations.
Avnet Electronics Marketing deals with over 140 franchise product suppliers. Each supplier has an electronics part catalog with accompanying identifying information for each part – part
number, part description, minimum order quantity (MOQ), and pricing structures, among others. The suppliers provide the catalog data to Avnet on a periodic basis, depending on the frequency of
changes to the product lines or their identifying data. Avnet, in turn, aggregates the combined sets of... Login to read the entire study.
About the Author
David Loshin - David is the President of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management
solutions including information quality solutions consulting, information quality training and business rules solutions. Loshin is the author of Master Data Management, Enterprise Knowledge Management – The Data Quality
Approach and Business Intelligence – The Savvy Manager's Guide and is a frequent speaker on maximizing the value of information. David can be reached at loshin@knowledge-integrity.com or at (301) 754-6350.
Editor's note: More David Loshin articles, resources, news and events are available in the David Loshin Expert Channel on
the BeyeNETWORK. Be sure to visit today!
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