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Epsilon Data Management, LLC
by Richard Hackathorn, Colin White
Published: June 26, 2007
By using a data warehouse appliance as a major component in the building of its data warehousing systems, Epsilon has considerably reduced costs to its clients compared to more traditional database
software technology.
Company Overview
Epsilon Data Management is a marketing service provider that helps clients measure, manage and optimize customer relationships. Epsilon is used by its clients for the outsourcing of direct targeted
marketing. Its offerings cover a wide spectrum of services, including strategic consulting, data and database management, and loyalty and analytics technologies, all of which generate measurable
results throughout the customer life cycle. Epsilon works with... Login to read the entire study.
About the Authors
Richard Hackathorn -
Dr. Richard Hackathorn is founder and president of Bolder Technology, Inc. He has more than thirty years of experience in the information technology industry as a well-known industry analyst,
technology innovator and international educator. He has pioneered many innovations in database management, decision support, client-server computing, database connectivity, associative link
analysis, data warehousing, and web farming. Focus areas are: business value of timely data, real-time business intelligence (BI), data warehouse appliances, ethics of business intelligence and
globalization of BI.
Richard has published numerous articles in trade and academic publications, presented regularly at leading industry conferences and conducted professional seminars in eighteen countries. He writes
regularly for the BeyeNETWORK.com and has a channel for his blog, articles and research studies. He is a member of the IBM Gold
Consultants since its inception, the Boulder BI Brain Trust and the Independent Analyst Platform.
Dr. Hackathorn has written three professional texts, entitled Enterprise Database Connectivity, Using the Data Warehouse (with William H. Inmon), and Web Farming for the Data
Warehouse.
Editor's note: More articles, resources, news and events are available in Richard's BeyeNETWORK Expert Channel. Be
sure to visit today!
Colin White -
Colin is the founder and president of BI Research. He is well known for his in-depth knowledge of business intelligence, data management and data
integration technologies and how they can be used for supporting smart and agile decision making. With 40 years of IT experience, he has consulted for dozens of companies throughout the world and
is a frequent speaker at leading IT events. Colin has written numerous articles and papers on deploying new and evolving information technologies for business benefit and is a regular contributor
to several leading print- and web-based industry journals, including the BeyeNETWORK. Colin may be contacted by sending an email to
info@bi-research.com .
Editor's note: More articles, resources, news and events are available in Colin's BeyeNETWORK Expert Channel. Be sure to visit
today!
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