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The Pepsi Bottling Group
by Richard Hackathorn, Colin White
Published: June 26, 2007
The Pepsi Bottling Group’s sales data mart environment was due for a hardware upgrade, and the Data Services Group wanted to transform it into an enterprise data warehouse. IBM was challenged
to deliver an integrated data warehouse solution.
Company Overview
The Pepsi Bottling Group (PBG) is the seller and distributor of Pepsi-Cola beverages, a 100-year-old, globally recognized consumer brand. PBG became a publicly traded company in March 1999 through
one of the largest initial public offerings in the history of the New York Stock Exchange.
PBG generates nearly $13 billion in annual sales. It operates in the United States, Canada, Greece, Mexico, Russia, Spain and Turkey, and accounts for... Login to read the entire study.
About the Authors
Richard Hackathorn -
Dr. Richard Hackathorn is founder and president of Bolder Technology, Inc. He has more than thirty years of experience in the information technology industry as a well-known industry analyst,
technology innovator and international educator. He has pioneered many innovations in database management, decision support, client-server computing, database connectivity, associative link
analysis, data warehousing, and web farming. Focus areas are: business value of timely data, real-time business intelligence (BI), data warehouse appliances, ethics of business intelligence and
globalization of BI.
Richard has published numerous articles in trade and academic publications, presented regularly at leading industry conferences and conducted professional seminars in eighteen countries. He writes
regularly for the BeyeNETWORK.com and has a channel for his blog, articles and research studies. He is a member of the IBM Gold
Consultants since its inception, the Boulder BI Brain Trust and the Independent Analyst Platform.
Dr. Hackathorn has written three professional texts, entitled Enterprise Database Connectivity, Using the Data Warehouse (with William H. Inmon), and Web Farming for the Data
Warehouse.
Editor's note: More articles, resources, news and events are available in Richard's BeyeNETWORK Expert Channel. Be
sure to visit today!
Colin White -
Colin is the founder and president of BI Research. He is well known for his in-depth knowledge of business intelligence, data management and data
integration technologies and how they can be used for supporting smart and agile decision making. With 40 years of IT experience, he has consulted for dozens of companies throughout the world and
is a frequent speaker at leading IT events. Colin has written numerous articles and papers on deploying new and evolving information technologies for business benefit and is a regular contributor
to several leading print- and web-based industry journals, including the BeyeNETWORK. Colin may be contacted by sending an email to
info@bi-research.com .
Editor's note: More articles, resources, news and events are available in Colin's BeyeNETWORK Expert Channel. Be sure to visit
today!
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