IBM's Master Data Management Solution

by Claudia Imhoff, Colin White

IBM has invested heavily in master data management over the past several years. At present, IBM's Master Data Management Group offers MDM solutions in three areas.

“Master data management [MDM] helps organizations manage a complete and accurate master record for critical business entities, such as products, customers, employees, partners and others. MDM helps organizations ensure that data is consistently described, used and stored. With one unified version of data, companies can provide better service to their customers and suppliers, personalize sales and marketing efforts, speed product...

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