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Operational Business Intelligence: The State of the Art

by Judith R. Davis, Claudia Imhoff, Colin White

Published: August 5, 2009

The ultimate goal of operational business intelligence (BI) is a more dynamic enterprise that can optimize business processes and performance, and enhance competitiveness through increased flexibility and agility. This report describes the techniques and technologies important in implementing operational BI; presents best practices in the areas of selecting the right project, understanding business processes and users, accessing and integrating the right data, developing an integrated infrastructure and delivering a robust solution; and includes case studies of companies that have implemented operational BI solutions.

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About the Authors

Judith R. Davis -

Judith R. Davis is an independent analyst and researcher with more than 30 years of experience in the business application of information technology. Her current focus is business intelligence and related products and technologies to optimize decision-making across the enterprise. Judy has worked extensively with major vendors and end users and has authored many research studies, white papers and articles for industry media organizations and technology providers. She may be contacted by email at

Claudia Imhoff - A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an internationally recognized expert on analytics, business intelligence, and the architectures to support these initiatives. Dr. Imhoff has co-authored five books on these subjects and writes articles (totaling more than 150) for technical and business magazines.

She is also the Founder of the Boulder BI Brain Trust, a consortium of independent analysts and consultants ( You can follow them on Twitter at #BBBT

Editor's Note:
More articles and resources are available in Claudia's BeyeNETWORK Expert Channel. Be sure to visit today!


Colin White -

Colin White is the founder of BI Research and president of DataBase Associates Inc. As an analyst, educator and writer, he is well known for his in-depth knowledge of data management, information integration, and business intelligence technologies and how they can be used for building the smart and agile business. With many years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events. Colin has written numerous articles and papers on deploying new and evolving information technologies for business benefit and is a regular contributor to several leading print- and web-based industry journals. For ten years he was the conference chair of the Shared Insights Portals, Content Management, and Collaboration conference. He was also the conference director of the DB/EXPO trade show and conference.

Editor's Note: More articles and resources are available in Colin's BeyeNETWORK Expert Channel. Be sure to visit today!