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Creating an Enterprise Data Strategy: Managing Data as a Corporate Asset

by Wayne Eckerson


Published: June 21, 2011

Creating an enterprise data strategy requires executives to acknowledge that data is a corporate asset that must be managed and protected like any other asset. With that as a starting point, it's imperative that you understand how your organization currently manages data. This paper discusses the key elements in any data strategy. You'll learn how to identify your organization's data profile, assess its current state and readiness to implement an enterprise data strategy, and implement a broad portfolio of data integration tools to accelerate and automate tasks.

Executive Summary

Creating an enterprise data strategy is not for the faint of heart. It first requires a commitment from the top and an acknowledgement that data is a corporate asset that must be managed and protected like any other asset. Given the difficulty of getting executive buy-in, it’s not surprising that only one in 10 organizations have an enterprise data strategy.

To harness data as a corporate asset requires a mix of “soft” skills, required to build sustainable...

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About the Author

Wayne Eckerson - Wayne has more than 15 years’ experience in data warehousing, business intelligence (BI) and performance management. He has conducted numerous in-depth research studies and wrote the best-selling book Performance Dashboards: Measuring, Monitoring, and Managing Your Business. He is a keynote speaker and blogger and conducts workshops on business analytics, performance dashboards and business intelligence. Eckerson served as director of education and research at The Data Warehousing Institute, where he oversaw the company’s content and training programs and chaired its BI Executive Summit.

Wayne is director of research at TechTarget, where he writes a weekly blog called Wayne’s World, which focuses on industry trends and examines best practices in the application of BI. He is also president of BI Leader Consulting and founder of BI Leadership Forum, a network of BI directors who exchange ideas about best practices in BI and educate the larger BI community.  He can be reached at weckerson@techtarget.com.