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Business-Driven BI

by Wayne Eckerson

Published: September 11, 2012

Using New Technologies to Foster Self-Service Access to Insights

In this research report, Wayne Eckerson, TechTarget’s Director of Research in Business Applications and Architecture Media Group, provides strategies and tips for self-service business intelligence.

Executive Summary

Self-service business intelligence (BI) has been the holy grail for BI professionals for a long time. Yet almost two-thirds of BI professionals (64%) rate the success of their self-service initiatives “average” or lower. Newcomers to BI struggle even more, with more than half (52%) rating their attempts at self-service BI “fair” or “poor.”

One reason for these less-than-stellar numbers is this: Implementing self-service BI is more complex than it looks....

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About the Author

Wayne Eckerson - Wayne has been a thought leader in the business intelligence field since the early 1990s. He has conducted numerous research studies and is a noted speaker, blogger, and consultant. He is the author of two widely read books: Performance Dashboards: Measuring, Monitoring, and Managing Your Business (2005, 2010) and The Secrets of Analytical Leaders: Insights from Information Insiders (2012).

Wayne is founder and principal consultant at Eckerson Group, a research and consulting company focused on business intelligence, analytics and big data.