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Business-Driven BI

by Wayne Eckerson

Published: September 11, 2012

Using New Technologies to Foster Self-Service Access to Insights

In this research report, Wayne Eckerson, TechTarget’s Director of Research in Business Applications and Architecture Media Group, provides strategies and tips for self-service business intelligence.

Executive Summary

Self-service business intelligence (BI) has been the holy grail for BI professionals for a long time. Yet almost two-thirds of BI professionals (64%) rate the success of their self-service initiatives “average” or lower. Newcomers to BI struggle even more, with more than half (52%) rating their attempts at self-service BI “fair” or “poor.”

One reason for these less-than-stellar numbers is this: Implementing self-service BI is more complex than it looks....

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About the Author

Wayne Eckerson - Wayne has been a thought leader in the business intelligence field since the early 1990s. He has conducted numerous research studies and is a noted speaker, blogger, and consultant. He is the author of two widely read books: Performance Dashboards: Measuring, Monitoring, and Managing Your Business (2005, 2010) and The Secrets of Analytical Leaders: Insights from Information Insiders (2012).

Wayne is currently director of BI Leadership Research, an education and research service run by TechTarget that provides objective, vendor neutral content to business intelligence (BI) professionals worldwide. Wayne’s consulting company, BI Leader Consulting, provides strategic planning, architectural reviews, internal workshops, and long-term mentoring to both user and vendor organizations. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI) where he oversaw the company’s content and training programs and chaired its BI Executive Summit. He can be reached by email at