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Master Data Management: Creating a Single View of the Business
by Claudia Imhoff, Colin White
Published: September 19, 2006
"The whole is more than the sum of the parts."
Aristotle
This statement by Aristotle sums up the philosophy behind master data management or MDM quite nicely. MDM is about studying, cataloging, and accessing critical sets of data in your enterprise. That
is, it means understanding everything you possibly can about your customers, products, locations, and other major subject areas. In this research paper, MDM is... Login to read the entire study.
About the Authors
Claudia Imhoff -
Claudia Imhoff, Ph.D., is the President and Founder of Intelligent Solutions, a leading consultancy on CRM and business intelligence technologies and
strategies. She is a popular speaker and internationally recognized expert, and serves as an advisor to many corporations, universities and leading technology companies on these topics. She has
co-authored five books and more than 100 articles on these topics and has a popular blog at www.b-eye-network.com/blogs/imhoff/. She may be reached at CImhoff@IntelSols.com.
Editor's note: More Claudia Imhoff articles, resources, news and events are available in the Business Intelligence Network's Claudia Imhoff Channel. Be sure to visit today!
Colin White -
Colin is the Founder of BI Research. He is well known for his in-depth knowledge of leading-edge business intelligence and business integration
technologies, and how they can be used to build a smart and agile business. With more than 35 years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent
speaker at leading IT events. Colin has written numerous articles on business intelligence and enterprise business integration. Colin has an expert channel and blog on the B-Eye-Network and can be
reached at cwhite@bi-research.com.
Editor's note: More Colin White articles, resources, news and events are available in the Business Intelligence Network's Colin White Channel. Be sure to visit today!
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