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Operational Business Intelligence: The State of the Art

by Judith R. Davis, Claudia Imhoff, Colin White


The ultimate goal of operational business intelligence (BI) is a more dynamic enterprise that can optimize business processes and performance, and enhance competitiveness through increased flexibility and agility. This report describes the techniques and technologies important in implementing operational BI; presents best practices in the areas of selecting the right project, understanding business processes and users, accessing and integrating the right data, developing an integrated infrastructure and delivering a robust solution; and includes case studies of companies that have implemented operational BI solutions.


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Case Studies

  • Corda Technologies Case Study: Monster Technologies
    Monster.com addressed reporting needs by creating customized reports and dashboards to give sales and marketing access to up-to-the-minute information on sales, pipeline status and relevant key performance indicators.
  • GoldenGate Case Study: SinglePoint
    In addition to providing high availability, GoldenGate's enables SinglePoint to move data in near real time without impacting production server performance so the data warehouse runs less than a minute behind the production servers.
  • Teradata Case Study: Norfolk Southern
    Norfolk Southern implemented Teradata to give customers and front-line users a self-service environment to view and analyze information about train shipments.
  • Teradata Case Study: E-Business Company
    Teradata's mixed workload capabilities were key for this company's operational BI solution to deliver current data on all customer support activities to dashboards in the call center every half hour.

Vendor Solutions

  • Corda Technologies Operational BI Strategy and Solutions
  • GoldenGate Operational BI Strategy and Solutions
  • Teradata Operational BI Strategy and Solutions


Study Sponsors

Corda Technologies Operational BI Strategy and Solutions GoldenGate Operational BI Strategy and Solutions Teradata Operational BI Strategy and Solutions